20+ years of experience in advertising, design and creative production, working with global brands from visual exploration through to final execution.

SOFIA JÄGERSTRÖM
SENIOR FINAL ART
GRAPHIC DESIGN
CREATIVE PRODUCTION
CORE EXPERTISE
Graphic Design:
Campaigns · Branding · Layout · Typography · Digital · Print
Final Art & Production:
Retouching · Adaptations · Print production · OOH/DOOH · Prepress
Motion & Digital:
2D animation · Motion graphics · Social content · Video
Creative Development:
Visual storytelling · Storyboards · Presentations
Tools:
Adobe CC (Photoshop, Illustrator, InDesign, After Effects) · Figma · AI tools • Procreate
Selected brands:
Absolut · Malibu · KahlÚa · Beefeater · Malfy · L’Oréal · Maybelline · Subway · Sanofi · Genzyme · Mastercard · Telia · Viking Line · Opel · Siemens.
SELECTED ACHIEVEMENTS
Award-winning work
Contributed to award-winning campaigns recognised with Gold at the Swedish Guldägget Awards.
International recognition
I was part of L’Oréal Paris’ Swedish Beauty Team, ranked among the top three of 120+ McCann agencies worldwide for three consecutive years.
WORK EXPERIENCE
Oliver | The Mix – The Absolut Group
Final Art / Designer, Stockholm | 2020–2021, 2021–Present
Initially joined The Mix as a consultant and later transitioned to employed by Oliver, working across global beverage brands including Absolut, Malibu, Kahlúa, Beefeater and Malfy.
Creative production across social, digital, video, illustration, animation and OOH/DOOH. Final art, retouching and creative adaptations across multiple formats and channels.
Visual development, storyboards, presentations and creative assets. Close collaboration with ADs, creative teams, clients, suppliers and production partners.
Granath
Final Art / Designer, Stockholm | 2021
Designer/Final Art for Granaths health brands such as Sanofi, Genzyme etc.
McCANN
Graphic Designer, Stockholm | 2014 – 2019
Worked across integrated advertising and communication for brands including:
Subway® – In-store material, DOOH, OOH, TVC, social content, animation and banners.
Casumo – Illustration.
Viking Line – Digital units, print and animation.
Nordea – Digital units and animation.
L’Oréal – Adverts, OOH, DOOH, TVC, advertorials and posters.
MRM Starsky
Stockholm | 2005 – 2014
Final Art and production for brands including L’Oréal, Maybelline, Riksgälden, SEB, SJ, Lufthansa, Telia, Mastercard, Opel and Siemens.
Storåkers McCANN
Final Art, Stockholm | 2003 – 2005
Final Art for Telia, MiniMER, Microsoft, Moderna Museet, L’Oréal, Maybelline and Siemens, among others.
Konkret
Final Art / AD-ass., Stockholm | 1997 – 2003
Final Art, production and layout for Inflight Service, Select Travel and Tallink, including catalogues, direct marketing, folders, adverts, magazines and packaging design.
CBG Konsult
Lay-out assistant, Solna | 1995 – 1996
Layout and production of instructional material for SAAB.
Education
Character Animation Bootcamp | School of Motion / 2020
Animation & motion design | Konstfack 15 p / 2019
Adobe After Effects | D&T Business education / 2016
Video Design (After Effects & Premiere) | Batteri / 2015
Interactive commercial and design | Berghs School of
Communication / 2009
Graphic Communication A & B | NTI Vux Stockholm / 2004
Konstskolan i Stockholm | 1996 – 1997
Communication and Media | Nybroskolan Tibro / 1993 – 1994
Languages
Swedish – Native
English – Fluent, professional working proficiency